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Minggu, 09 November 2014

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Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

Sales Rank: #3429752 in Books
Brand: Brand: McGraw-Hill/Irwin
Published on: 2002-04-04
Original language: English
Number of items: 2
Dimensions: 9.90" h x .70" w x 6.00" l,
Binding: Paperback
384 pages

Features

Used Book in Good Condition

Most helpful customer reviews

1 of 1 people found the following review helpful.
Marketing Strategies 101
By H. Halfmann
Very basic information provided. Gives a general overview about market strategies on the corporate level, business level, and product level that are out there. Not much practical advise.

Example: Pages 114/115 Adopter Categories

"Early adopters differ from later adopters. Using time of adoption as a basis for classifying individuals, five major groups can be distinguished: innovators, early adopters, early majority, late majority, and laggards...Because each category comprises individuals who have similar characteristics and because individuals differ substantially across categories, these adopter groups can be considered market segments. Thus, one would use a different set of strategies to market a new product to the early adopter group than to market it to the late majority group."

Doesn't give any further information on what those strategies should look like; no examples provided.

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Selasa, 04 November 2014

[B656.Ebook] Ebook Download When Your Mother Doesn't: A Novel, by Jill Kelly

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A Revealing and Intimate Story of What a Mother Will—and Will Not—Do for Her Daughters

What kind of women do daughters become when their fathers are missing and their mothers can’t love them? How do they find love and ways to love themselves?

Nearly three decades of secrets lie between Lola Ashby and the two girls she reluctantly raised. Now, prompted by the one father figure she respects, older daughter Frankie agrees to drive from Portland to visit her ailing mother, who abandoned the girls when they were in high school. When younger daughter Callie announces to Frankie that she’s moving her fashion model career to Los Angeles from the East Coast, Frankie badgers her sister into meeting up in the Idaho panhandle for a family reunion to dilute the impact of their mother’s indifference.

However, on Frankie’s first night on the road, the trip gets more complicated when a well-dressed elderly woman at a rest stop dumps a young boy in her lap with a request to take him on to Montana. And Callie’s exit from Pittsburgh is fraught with its own shady and violent difficulties. Meanwhile, Lola strengthens her resolve to keep the past and its secrets where they belong.

Skyhorse Publishing, as well as our Arcade, Yucca, and Good Books imprints, are proud to publish a broad range of books for readers interested in fiction—novels, novellas, political and medical thrillers, comedy, satire, historical fiction, romance, erotic and love stories, mystery, classic literature, folklore and mythology, literary classics including Shakespeare, Dumas, Wilde, Cather, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

Sales Rank: #207808 in Books
Published on: 2015-04-21
Original language: English
Number of items: 1
Dimensions: 9.00" h x 1.10" w x 6.10" l, .0 pounds
Binding: Hardcover
320 pages

Review
"Deeply moving and profoundly suspenseful, When Your Mother Doesn’t is the unforgettable story of two sisters navigating their way through loss and grief in search of love, and what it means to be a family. A very fine novel from an engaging voice." —Carla Buckley, author of The Deepest Secret

"I devoured When Your Mother Doesn't in greedy gulps, fully steeped in this gripping story of three broken women who understand each other so little, yet are bonded by so much. Beautifully written and unflinching, this book is a gem." —Kristina Riggle, author of Real Life & Liars

"A heart wrenching and poignant story about mothers and daughters and the secrets they keep. With a plot that twists and turns, Kelly masterfully weaves a compelling narrative which explores how abandonment and sacrifice play out against a backdrop of adversity. Told through multiple perspectives, the novel addresses the complex ways in which women are forced to protect themselves and their daughters. An interesting and provocative read that will have you guessing until the very end." —Tamar Ossowski, author of Left

"Slowly peeling back the layers of a complicated set of relationships, Jill Kelly takes the reader on a journey of discovery with her compelling and artful new novel. This is a book full of secrets, loss, and moments of beauty. It will linger with you long after you've closed the final page." —Alice Kuipers, author of Life on the Refrigerator Door

“A vibrant voice, powerful and poignant. Jill Kelly weaves a compelling tale that will stay with you long after the final page.” —Colleen Faulkner, author of As Close As Sisters and Just Like Other Daughters

About the Author
Jill Kelly is a writer, visual artist, creativity coach, and freelance editor. A long-time college professor of literature, she has been writing and publishing since 2002. Her memoir, Sober Truths: The Making of an Honest Woman, was a finalist for the prestigious Oregon Book Award. She is also the author of Fog of Dead Souls: A Thriller. Jill lives in Portland, Oregon, with her three cats. Connect with her at jillkellyauthor.com.

Most helpful customer reviews

3 of 3 people found the following review helpful.
was an amazing addition to this book
By Tawana Arroyo
How can a story know my feelings, seem to speak for me, have my thoughts and not be my story? That is the power of Jill's writing. How can
these people have such a different life from mine and yet I'm able to relate to them? Especially Frankie. To be able to finally protect herself,
but then be so giving to a child thrown into her world, I really wanted to know her. Having the layers of a "selfish" sister, and a "cold" mother,
peeled away and see how they "protected" themselves, was an amazing addition to this book. To see all sides, whether I agreed with their
choices or not, was a unique experience. It helped me to remember that everyone has layers and how they come to be is something I
want to remember when I come in contact with people. I would love to know how Frankie fares at being a mother, herself.
Thankyou to author, Jill Kelly, for such a well written story. To meet this family was well worth the tears I spent at times getting to know
each ones journey.

2 of 2 people found the following review helpful.
I loved the character development
By Amazon Customer
I find myself hoping that Jill Kelly will write a sequel to When Your Mother Doesn't. I loved the character development, the way I found different feelings for each character as my judgments turned into understanding, respect and curiosity about what made these women tick. I enjoyed the quirky turns and surprises that keep the storytelling fresh and the reader turning pages. A great read and hard to put down.

1 of 1 people found the following review helpful.
Engaging plot and interesting characters
By Dena DeCastro
I deeply enjoyed reading this novel. I immediately connected with Frankie's story -- that of the responsible elder sister who dealt with the emotional and physical absence of her mother. I thought that I would go on through the book continuing to dislike the other characters as originally seen through Frankie's point of view. But I was then surprised by the development of the other main characters, Callie and Lola. Their personalities developed in ways I could not have anticipated, and I became even more deeply engrossed in their stories. Kelly has a gift for creating characters that are fully alive, and I felt as if I was getting to know each of them intimately. I really enjoy Kelly's prose style, too. Her writing gets you into the skin of the characters with ease. The plot is engaging and moves forward at a steady clip, so it continually held my interest. As one other reviewer noted, I often found myself reading late into the night, unable to put it down. I highly recommend it.

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Senin, 03 November 2014

[F500.Ebook] Download PDF Plan De Ataque : Como Se Decidio Invadir Iraq / Plan Of Attack (Spanish Edition), by Bob Woodward

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Book by Woodward, Bob

Sales Rank: #1782525 in Books
Brand: Brand: Planeta Publishing
Published on: 2004-10-01
Original language: Spanish
Number of items: 1
Dimensions: 9.00" h x 1.10" w x 5.90" l,
Binding: Paperback
517 pages

Features

Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By rafael dominguez
Es una buena informacion

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Rabu, 22 Oktober 2014

[M634.Ebook] Download Mourning Remembrance, by Jim Earl

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"There is nothing funnier than wrong when it is done right. Jim does it right." -- Marc Maron "

That’s Jim, the cloud guy. The guy whose book of fake obituaries has now made me unable to consider eating chicken again." --
Rachel Maddow

Mourning Remembrance is a collection of mocking obituaries based on the lives, and deaths, of real people. Created by Jim Earl, Emmy and Peabody Award winning comedy writer and former staff writer at the Daily Show with Jon Stewart, Mourning Remembrance is 276 pages of relentless insensitivity for the whole family!

Mourning Remembrance celebrates the legacies of all those dead individuals whose accomplishments spanned the spectrum from the harmlessly stupid, to the horribly evil, and helped transform our lives into the Orwellian nightmare it is today.

Cover art by Tony Millionaire, illustrated throughout by Nathan Smith, with a foreword by Marc Maron and Afterword by Rachel Maddow.

Sales Rank: #702821 in eBooks
Published on: 2012-02-19
Released on: 2012-02-19
Format: Kindle eBook

Most helpful customer reviews

4 of 5 people found the following review helpful.
Fantastic!
By Tom Frykman
I always made it a point in my life never to trust a guy with two first names, but Jim Earl has blown that notion into the netherworld. Mourning Remembrance is chock full of hilarious turns of phrase, socio-cultural insights and scathing satire. It's worth the price if only for the obit for "Frank Perdue, Chicken Choker."

3 of 4 people found the following review helpful.
Wickedly Funny Fake Obituaries!
By John D. Kennedy
You need this book. It radiates humor. It is the Huckleberry Finn of fake obituary books. It's loaded with facts that will stay with you, like the fact that Glen Bell, founder of Taco Bell "opened his first Taco Bell in 1962 using nothing more than some secondhand e coli and absolutely no concept of what real Mexican food tastes like." The jokes are tightly constructed and no two are alike (with some exceptions that are meticulously footnoted). Buy it. Read it. Carry it around with you. Turn to it during moments of uncertainty.

3 of 4 people found the following review helpful.
A Shameful Joy!!!
By LGGoldenstar
If you like mocking the dead (and who doesn't), then this is the book for you! Perfect for almost any occasion, "Mourning Remembrance" takes you back to some of the finest moments from Jim Earl's days on "Morning Sedition", and also keeps it current with some hilarious new Obits for such luminaries as Osama Bin Laden and the Segway scooter guy. A must-read for the sick, evil jerk in your life (or in your mirror). Makes an excellent stocking stuffer!

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Selasa, 21 Oktober 2014

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A Flashpoint in a Melting Pot: The Crown Heights Riots, A Watershed for New York City, by Brendan Finn

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Book by Brendan Finn

Sales Rank: #1119273 in Books
Brand: Brand: Kendall Hunt Publishing
Published on: 2012-01-05
Original language: English
Number of items: 1
Dimensions: 9.00" h x 7.25" w x .50" l,
Binding: Paperback
170 pages

Features

Used Book in Good Condition

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3 of 3 people found the following review helpful.
A Flashpoint in a Melting Pot
By Tim Horohoe
It is an interesting read, moves quickly and has a terriffic amount of NYC history that leads up to the Crown Heights riots.
Brendan Finn does a great job, any cop will appreciate his portayal of the situations and their outcomes. Good police bosses are given credit for making tough decisions, those politicians and police brass who failed to lead are also taken to task.
Finn offers unvarnished observations of the power srtuggle between the blacks and Hasidim in Crown Heights and some insightful chapters covering how the clubhouse politicians actually made race relations worse in an effort to harness the voting blocs.
Brooklyn cops, past and present will read the book and see the conflict as timeless.
Any student of NYC political history will be engrossed in the story. A well done piece of modern history.

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Sabtu, 18 Oktober 2014

[A701.Ebook] Ebook Free Kallamity Sketchbook: Mech in InkLuca Zampriolo

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From the creative force who brought us the sci-fi tale Abakan 2288 comes Kallamity Sketchbook: Mech in Ink, the latest collection of drawings from world-renown artist and sculptor Luca Zampriolo. Discover his wondrous mech suits and vehicles and meet many fascinating characters, plus, learn about the treasured tools he uses―from specific fountain pens and inks to different types of paper―to bring his remarkable drawings to life.

Sales Rank: #1033234 in Books
Published on: 2015-05-15
Original language: English
Number of items: 1
Dimensions: 10.00" h x .40" w x 8.50" l, 1.00 pounds
Binding: Hardcover
72 pages

About the Author
Luca Zampriolo is a concept designer, painter, and celebrated sculptor who has worked for DreamWorks and Oktobor Animation and is well known for his limited-edition mecha design robots. Zampriolo’s first book, Abakan 2288, considered a must-have for mech lovers, features his imaginative robot designs and the world that they inhabit.

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1 of 1 people found the following review helpful.
Five Stars
By Henry E. Mateo
great inspiration

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
That is gret book. Fast shiping . THX

0 of 0 people found the following review helpful.
4 stars
By Amazon Customer
Nice sketchbook for the price.

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Kamis, 16 Oktober 2014

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Proves that shareholder primacy has no basis in law or economics and does not deliver better bottom - line results. Suggests better ways to think about shareholders and their relationship to corporations Written by one of America's most distinguished legal scholars, Executives, investors, and the business press routinely chant the mantra that corporations are required to ''maximize shareholder value.'' The results have been disastrous. ''Shareholder primacy'' thinking causes corporate managers to focus myopically on short - term earnings reports at the expense of long - term performance; discourages investment and innovation; harms employees, customers, and communities; and causes companies to indulge in reckless, sociopathic, and socially irresponsible behaviors. It's the kind of thinking that led directly to the recent worldwide economic collapse. Jack Welch, once a shareholder primacy true believer, has famously called it ''the dumbest idea in the world.''
Lynn Stout proves that there is in fact no legal obligation for corporations to maximize shareholder value - scholars, lawyers, and corporate officers just assumed there was. Nor, she demonstrates, is maximizing shareholder value the optimal economic model - that's just another unproven assumption, one that is conceptually muddled and, Stout shows, unsupported by the actual evidence on what drives good corporate performance.
As if this wasn't enough, Stout also shows how shareholder primacy actually hurts individual investors by obscuring their real, diverse, human interests in the name of serving a hypothetical, homogeneous, abstract, and conscienceless shareholder. Stout looks at new theories that better serve the needs not only of actual human beings who invest but of corporations and society as well.
''Calm, careful, plainspoken, and relentless argumentation that peels away the distracting layers of abstract mumbo jumbo to expose the lunacy of the underlying theory for all to see. Lynn Stout does the world a great favor in exposing shareholder value theory for what it is: flawed and damaging.''
- Roger Martin, Dean, Rotman School of Management, University of Toronto, and author of Fixing the Game.

Sales Rank: #2356483 in Books
Published on: 2012-05-07
Format: Large Print
Original language: English
Number of items: 1
Dimensions: 10.00" h x .48" w x 7.01" l, .88 pounds
Binding: Paperback
226 pages

About the Author
Lynn Stout is the Paul Hastings Professor of Corporate and Securities Law at the UCLA School of Law. She is the coauthor of several books and a frequent commentator for NPR, PBS, and the "Wall Street Journal."

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